Moving towards a Circular Economy

The European Commission adopted the Communication “Towards a circular economy: a zero waste programme for Europe” and annex to establish a common and coherent EU framework to promote the circular economy.  Turning Europe into a more circular economy means:

  1. boosting recycling and preventing the loss of valuable materials;
  2. creating jobs and economic growth;
  3. showing how new business models, eco-design and industrial symbiosis can move us towards zero-waste;
  4. reducing greenhouse emissions and environmental impacts.

This is an article from, to read the full post, click here.


We have obtained a large interest in this topic and we also believe in creating products like our RecycleLED luminaire, to support the circular economy.

Another company that strives towards a circular economy is Philips and if you know Swedish, is a very good page to find more information.



RecycleLED is now available online!

The RecycleLED luminaire is now available online!

It´s in stock and ready for you to enjoy this luminaire made out of 100% recyclable pet material, with a modern design, multifunctional and environmentally friendly.

Don´t hesitate! Visit the online store here. 

For more information, videos of the features and dismounting –> click here.


RECICLELEDbaner copia




Posted on November 6th, by Joanna in Ecolights, Lighting, Media.

Revolutionary LEDs

The MIT Technology Review published on June 13, an article regarding a new revolutionary area for LEDs. We´ve been spoken about how much you can save by changing your normal bulbs to LED, and this article report an area we haven´t thought of. The Greenhouse Farming. It turns out that farmers have been afraid of the high initial cost of the LEDs and the possibility of being able to recoup that, and therefore haven´t made the change from the high pressure sodium lamps. But it turns out (as you might guess) that there is no problem, in fact, they will also save a lot of money. The main reason is that the sodium lamps need to be changed every year, the LEDs only once every 16 years.

Follow the link for the whole article.

Posted on August 4th, by Joanna in Articles, Energy saving, Lighting, Media.

38 ways to save energy

With increasing energy bills and with the environment in mind, we want to share some useful information about how you can save a lot of energy, by changing your behavior when it comes to your use of energy at home. You might not think it’s possible, but we can tell by experience that you will notice a big difference, especially if you find out that you utilize some of the things excessively.



1. Replace the bulb with LED. If you have not already, now’s the time. A LED lamp of the highest quality holds up to 40,000-50,000 hours, if you count that it’s on 8h/day it means that it has a lifetime of 13 years. The development is progressing and LED formerly often only had a cold light, but now it’s also possible to have a warmer and dimmable light.

2. The right light in the right place. Having the right lighting in the right place is very important. Stronger lighting where you work, and then the more limited general lighting gives the experience of the right light in the right place, without unnecessarily high energy use.

3. Extinguishing when light is not needed. Switch off the lights when you leave a room. There are several different means to ensure that lights are off when not needed. It may include light sensors, motion detectors and timers.

4. For your outdoor lighting, you can install a dusk sensor that turns the light off when daylight is strong enough or a motion detector that turns on the lights when someone comes into the lamp’s vicinity. This means that outdoor lighting is not lit unnecessarily.

5. Leave all the lights to the recycling center. Energy saving light bulbs, fluorescent tubes and compact fluorescent lamps contain mercury, which is a prerequisite for them to be able to function. All lights, including light bulbs, should be recycled. At the municipal waste disposal (recycling center) are special collection containers for the lamps. Some stores also have collection of lamps, making it easy to leave the old bulbs while you buy new. It is important that you follow the instructions and displays available to show you where to put your lights so that they are taken care of properly.



6. Turn off stand-by mode. All appliances in the home that are not turned off the power switch, consume energy when they are in stand-by mode. How much you can save is very different, but on average it is about 250 kilowatt hours per year for all the devices in your household combined. One tip is to switch them to a power strip so you can easily turn off all at once.

7. You can set your computer to go into sleep mode and the monitor turns off when you have not used it in a while. This is usually found under the power options or similar.

8. New televisions often have power saving modes that can automatically adjust the picture according to the light in the room using a light sensor. Energy consumption can be reduced by about 50 percent if it is dark in the room.

9. Ask for energy consumption when buying a new TV. A LCD or plasma TV does not draw much more than an old fat TV with the corresponding image area, but often cost you wear a little bigger TV when you still want to buy a new one. For example, energy use when switching from 28 inch tubes for 42 inch plasma tripled.

10. Most new televisions today have built-in decoders for terrestrial and cable television. Built-in box for satellite TV is still quite rare. Energy use for a TV does not increase because it has a built-in box, so you save the entire box of energy by having a TV with integrated box. Do you still want to have a separate digital set-top boxes are now available that can be turned off completely without the default settings are lost. A set-top box can draw as much energy as a small television per year.

11. Choose energy labeled. Svanen, Energy Star and the TCO label is an example of energy labels for IT equipment. Mandatory energy labeling of televisions came in 2011.


Cooking and Food Storage

12. Set the temperature in both the refrigerator and freezer. In the fridge recommended +5 degrees and -18 degrees in the freezer. Each additional degree cooler increases energy consumption by about 5 percent.

13. When you are buying a new refrigerator or freezer so enlist the help of the energy label. Refrigerators and freezers in energy class A + + are most effective.

14. Use pots and pans with flat bottoms that fit into the plate or zone size.

15. Place lid on the pan, then use only one-third as much energy as compared to if the lid is off.

16. Leave the oven door closed during cooking. Temperatures can drop as much as 25 degrees every time you open the oven door.

17. Grill out more often during the summer. To use the oven in the summer forces you to let the AC indoor work harder, which will increase your energy bill.

18. When buying a new ovenm watch the energy labeling. From 2015 extend the energy label for a further three A-levels where energy class A + + are most effective. Look not only at energy class but also on the energy per spin, a smaller oven typically uses less electricity than a bigger oven.

19. The hood does not draw as much electricity, but the energy required to replace the indoor heated air that the hood pulls out of the house can be more than ten times as large. From year 2015, the hoods energy labeling and marking also shows how efficient grease filtration is, lighting and noise.

20. Kettle and microwave can save energy and time. Use the kettle when you boil water. It saves energy and time. When you want to heat one to two servings of food or just a cup of tea water then the microwave is a good option. Food accounts for a large portion of household energy consumption.



21. Wash at full load.

22. All new washers must pass laundry Class A, which means that the laundry is clean.

23. Use the washing machine economy program when you have lightly soiled laundry. In this way, the laundry is done faster.

24. Wash at lower temperature if possible. 40 degrees instead of 60 degrees can nearly half the energy. Look at the washing instructions in the clothes.

25. Air-dry the laundry, preferably outdoors, instead of using clothes dryers. A dryer takes two to four times more energy than to dry your laundry over to wash it.



26. The dishwasher is more energy smart than doing it by hand. Avoid rinsing dishes under running hot water before putting it into the machine, often sufficient to scrape the food scraps.

27. If you wash by hand, wash dishes in a bowl rather than under running water.

28. Place the dishwasher in economy mode, to use less water and electricity.



29. A brief shower in five minutes instead of the quarter can reduce energy use for hot water by 500 kilowatt-hours per year.

30. Switch to low-flow shower head and faucet with a power saving function. With efficient faucets in kitchen and bathroom, you can reduce water use by up to 40 percent.

31. Replace gasket when the tap starts to drip.



32. Do you have an electric towel rail in the bathroom which is on all year around, it can draw as much as 600 kilowatt-hours per year.

33. The cost of heat depends partly on where in the country you live and how well insulated the house is.

34. You may be able to lower the temperature one degree. For the home owner does each degree drop about five percent lower cost for heating.

35. With good guidance and control gives you both more even heating and a more comfortable indoor environment, while reducing your costs.

36. When you go away, you can lower the temperature inside to about 15 degrees.

37. Insulate the house better, such as the attic. About 15 percent of the heat is lost otherwise through the roof.

38. Seal drafty windows and exterior doors.

To get more tips, visit the websites, Energimyndigheten (Swedish) and  Progress Energy (English). We’ve used there information to produce these tips. On Ledgiganten you can get information about how much energy you will be able to save when changing your bulbs to LEDs.  Additionally, on the website of Allmännyttan (Swedish) you’ll find a lot of good information!

Can you come up with more tips to save energy, write a comment!

MRW National Recycling Awards 2014

Our luminaire RecycleLED was nominated in the category for “Best Recycled Product” in this years NRAwards. On Thursday July 3, 2014 the leading names in the recycling and waste management industry gathered at the London Hilton on Park Lane. Unfortunately, we didn’t win but we are satisfied with all the innovative projects that were presented.

Thank you NRAwards!



Recycle week 16-22 of June

This week it’s Recycle Week in the UK!

But we of course think it’s important that we all go over how we recycle, whether you live in Sweden, Spain or USA.  Country Living in UK shares a short, but good list, of some examples you can think of when you recycle:

Recycling from home helps conserve resources, saves energy and protects the environment:

Many councils are different, so find out exactly what you can and can’t recycle from your doorstep with this postcode locator.

Keep your recycling bin next to your main bin and work recycling into your routine by combining your weekly supermarket trip with  a stop-off at the recycle point.

Everyday items now have more and more labels and symbols, so here is a handy guide to decoding these – print it off and pin to your fridge.

If you’re still unsure of how to recycle certain items and packaging, visit Recyclenow.

Click here to read the post in full.


Interview with Jan Sjöwall

Jan Sjöwall started his carrier in direct-marketing and logistics. In 1988. For 21 years he was in leading positions in the Kinnevik Group.

He founded TV-Shop which became Europe’s largest home shopping company with activities in 16 countries. He also pioneered E-commerce with CDON, which today is a listed company in Sweden and a leading Scandinavian E-commerce group. He was appointed CEO for Metro International in 1998 with one task, to build the most read newspaper title in the world, a goal that was fulfilled a few yeas later.

After the IPO 2000 he continued as Senior VP to expand Metro to Asia, Latin America and Russia and hence made the successful franchise concept that Metro now use.

When quitting Kinnevik 2009 he decided to work with start-ups in sectors where new technology brings new opportunities. LED-lighting is one of them. And he founded the Swedish Aaxsus, that is engaged in the development and marketing of LED products. The company is an importer and developer of LED light sources and its drive electronics.

We have had the opportunity to ask him about the lighting sector and as we thought, he had some interesting views and perspectives to add.


How would you say that the lighting sector has developed during your years working in the sector?

Like most tech sectors in its beginning the development is very fast. We early determined that Aaxsus chance as a small player in a global market is to have know-how and early adopt new components as well as constantly challenge the existing designs and try to improve them. As a small manufacturer with short series we can apply the latest technology and bring it to market faster. We located the company to Lund which can be compared as the “Silicon Valley” of Sweden, in order to get easy access to resources in R&D. Most development by the industry so far has been to save energy, and to resemble the light quality we been used to. Making light which looks and behaves like the old bulbs, dimability etc. The next phase will be to use all the new possibilities the LED technology brings.

Is there a greater demand today to continuing progressing the lighting sector, does it develop faster than before?

Still there is a learning curve by consumers and business customers regarding LED. Most consumers still believe that the light is measured in Watts since a 25W old lamp has weaker light than a 60W.

The knowledge about how light affects health and well being is not known as well as the possibilities. It’s quite recently the third receptor in the eye that triggers physiological processes was discovered (2002). Currently cutting edge research is made in this field, which we hope will lead to new insights and new products, which improves peoples life.

We have heard a bit about Smart lighting, can you tell us what it is and how you are working with it?

Smart Lighting is a wide description of lighting systems that deliver more than the usual “opposite to darkness”. It includes practical solutions such as remotely control and preset your home to the possibility that light itself can carry information with terms like “Internet of everything”, collecting “Big Data”, and now also systems to deliver a light which contributes to well being and prevention of medical problems. Aaxsus is one of the founding members of Inside Light which is an organization with the objective to interlink the latest research with companies and users.

Hence we are working very close with Lund University. Currently our MD for instance is engaged in a research project, started on Aaxsus initiative which shall result in a more effective light for schools and offices.

What other tendencies/trends would you like to see within the sector? Is there something that you miss?

I think the government shall take a larger responsibility to educate the market, by for instance by consumer information about LED. They can also help R&D by making innovation tenders for practical applications, instead of just buying old tech “safe” solutions. This will challenge manufacturers of both components, lamps and lighting systems and hence help to create the future market.

Thank you so much Jan, to visit the website of Aaxsus click here.

Green Week Conference 3-5 June 2014

“The 2014 edition of Green Week, the biggest annual conference on European environment policy, will take place from 3 to 5 June at The Egg Conference Centre, Rue Bara, in Brussels.
The theme will be Circular Economy, Resource Efficiency & Waste.

Green Week is open to the public and participation is free of charge. Green Week also has an area for exhibitors and satellite events take place all around Europe.”

Don’t miss out on this opportunity! As we can’t participate in Brussel we will partake in the satellite events that will be hold across Europe.

If we would be able to be in Brussels, we find the Side Event  “Ecodesign as a Tool for Resource Efficiency and Circular Economy”  especially interesting.

To find out more about the Side Events click here.

To see the program for the Satellite Events, click here.


China takes a step forward

For the first time in 25 years, the Chinese legislature has voted in favor of changes to its environmental policies.
We think its a very good step forward towards a much better climate in China.  Let´s just hope they really go through with it.

To read the article, click here.

Recycling creativity signed by Coca Cola

To engage and encourage people to think different, you need to be innovative and creative. It might sound easier than it is. As human beings we tend to do what’s most comfortable for each and everyone of us, it’s normal. That requires some creativity from the companies that try’s to make a difference. And the sensation then if they succeed, tremendous.

We couldn’t be more exited about the latest innovation from Coca-Cola! Bangladesh and the city Dhaka, has a huge waste problem. To raise awareness about the importance of recycling, Coca-Cola together with the local advertising agency Grey Dhaka, came up with the “Happy Arcade” game. Instead of inserting coins in the machine, the passers put in empty Coca-cola bottles.

Find out how it went in the video below and give it up for Coca-Cola in their job with energy saving and recycling!

Why do we need to recycle?

We are saving a lot of energy if we recycle. This is a fact that Avfall Sverige writes about and answers the question of why. And it doesn’t take a lot of effort from us to choose to recycle. To choose to sort out cardboard, plastic, aluminium, cristal etc. To choose to sort out electronic material, batteries and bulbs.

We have in 10 years, doubled the recycling in Sweden and that’s good. But we can do better and we can work for that other countries follow our good example.

Just take these examples on the benefits of recycling:

  1. It saves 95 percent of energy if you use recycled aluminum than when using new material.
  2. In Sweden we use 300 million tea lights every year. If we would recycle all containers, we would save 1,000 tonnes of carbon dioxide.
  3. From 1 ton of cell phones, 1 kg of silver, 300 grams gold and 100 grams of palladium are recycled.

Think of what you can do to contribute, with small efforts you can do a lot!

ECOALF – Javier Goyeneche

We had the chance to get an interview with Javier Goyeneche, the founder and president of ECOALF, a very interesting fashion brand that uses recycled fabrics, and the PET material is one of them. They’ve gained success and currently 80% of turnover is international. Their clients are for example; Harvey Nichols (London). Barneys (NY). Blomingdales (USA), Bon Marche (Paris), Merci (Paris) and United Arrows (Japan). They’ve also developed exclusive collections for example Apple, Bareys and GOOP (Gwyneth Paltrow WEB)

Javier told us his story and then we talked about recycling materials and the future and demand for sustainable materials.


ECOALF started following the birth of Javiers first son Alfredo. The idea was to create a truly sustainable fashion brand. He didn’t think it would be sustainable to continue to use natural resources of the planet. Recycling could be a solution if they were able to create a new generation of recycled products, with the same design and quality as the best non-recycled products in the world.

When they started it only existed a small percentage of recycled fabrics (only 20-30% of the tissue was recycled) and with very coarse textures. It was then to the disappointment of the existing supply that he started to travel around the world, looking for factories to make alliances with. Through investment in R & D he started to create new tissues 100% recycled together with fashion textures. ECOALF was created 4 years ago, but the first 2 years were only about investment in R&D.

Do you think that customers are willing to pay for products that have considered values ​​such as energy saving, recycling and reuse, although these are a bit more expensive than products that haven’t been taken it into account? Is there a demand for these products?

The first thing I always say is that clients generally and whether they like the concept and philosophy of the company or not, they will buy the product because they like the design and quality. I’m the first to say that I wouldn’t buy a swimsuit recycled from fish net if I don’t like the color, design and quality. In any case our products in many occasions have lower price than many products that haven’t taken into account these values.

How will spaces be designed in the future, with natural and reusable materials maybe?

In my opinion not only the workplaces, but also the cars, buildings etc. will all be made with a large % of recycled and recyclable materials.

Do you know about the PET as a recycled material? Would you use it?

Of course! We use a lot of recycled PET. Polyester is a material 100% introduced in the area of clothing, carpets etc.

Do you really believe in this concept, with recycled and resusable products in the industry, or do you just think its a trend?

I think otherwise. I think we design for a new generation of consumers, sensitive for fashion, but are looking for something more, an added value. People who seek brands that representing values ​​with which they can identify. Increasingly, people need something to believe in, something authentic, committed products, something that makes you feel part of a story. Each of our products has a great story to tell!

Thank you Javier!

To visit their website, click here.

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RecycleLED at NTU

Last week at the Nottingham Trent University RecycleLED was exhibited together with other projects at the University. Here’s a few photos! Soon we will tell you more about the project.

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Luminaries second hand

As you might understand we think we should recycle and reuse as much as we can. Just because we don’t like one  thing in our home, doesn’t mean that another person wouldn’t enjoy it. Therefore we are huge fans of websites where you can by things second hand!

And as you will see, people sell all sorts of  things. It’s only your imagination that sets the limits! And because we are pro energy saving, we think that you should search for used luminaries. You might find something unique that no one else has, and for a good price!






Second Hand Guide

The recycling process of the PET material

We think it’s time that we share some information about how the recycling  process of the PET material works.

Cleanaway PET Svenska AB is part of the Veolia Umweltservice GmbH group and, due to years of experience, is one of the market leaders all segments in PET recycling in Europe. They explain in a very good pedagogic way how the PET material recycling process works.

We will take you through the process!

1. Bale feed

In the first stage, the PET bottles are pre-sorted and foreign objects such as metals, tins and other contaminants are separated from the PET and then sorted according to colour. The process for food-grade PET only uses clear bottles for processing.

2. Bale dissolver

The clear PET bales are separated by the bale dissolver. In this step, the bottle caps pass through a drum sieve that sorts them.

3. Sorting bin

A staff member inspects the clear PET bottles again manually and removes any remaining contaminants.

4. Grinder

A mill grinds the clean bottles into flakes.

5. Hot wash

Hot water mixed with an alkaline solution cleans the flakes of labels and drink residue as well as large dirt particles.

6. Swim-sink separation

After the hot wash, the material lands in a swim-sink separation tank where the different types of plastic are separated from each other using their physical density. The HDPE and PP plastics float to the surface and the PET sinks to the bottom of the tank. This process separates HDPE and PP as a raw material for new caps from the PET flakes.

7. Drying

The PET material is dried to facilitate further processing.

8. Air classifier

By using an air classifier, small foreign particles such as multilayer films or labels can be removed. The washed flakes are then further processed in non-food applications.

9. Caustic soda treatment

The washed flakes produced are further processes as input material for manufacturing food-grade flakes. A special device moistens the washed flakes with caustic soda to later achieve a “peeling effect” on the exterior of the flakes.

10. Surface cleaning with vacuum treatment

Once the material has been dried, it comes in a rotary kiln which sterilises the surface once again whilst also removing any odorants. Because the PET materials are not melted, the polymer chains remain completely intact.

11. Rewash and drying

The salt formed during this process is sieved and rewashed. In addition, the material is neutralised and then dried

12. Sieving and sorting

The food-grade flakes get rid of oversized and fine particles during the sieving process. A colour sorter then separates any remaining colour PET flakes and foreign particles. Foreign materials such as PVC or nylon discolour and can therefore easily be sorted out. A laser sorting system is also able to recognize foreign particles which have not been discoloured and separates the finest foreign particles.

13. Filling

The pure PET materials is filled in big bags for transport. The food-grade flakes are ready (CleanPET® FK).petrecycling

What is LED?

All talk about LED made us want to explain to you what it really is. We took help from that explains LED like this:

“LED is an abbreviation of Light Emitting Diode, that is a diode emitting light. The effect is a form of eletroluminiscens arising by the material of the diode. Colors may vary and be within the ultraviolet, visible and infrared spectrum. LEDs was invented back in the 1920s, but first in the 60th century, the diodes that could give visible light was developed.

LEDs have been used for a long time as indicator lamps in electronics and displays, but as it develops new brighter varieties, they have also begun to be used for lighting. More recently,  LED lamps that can replace traditional incandescent lamps have been developed. You’ll also find LED technology in your flat screen TV, on the dashboard, the flashing lights of your car as well as in industrial and traffic environment where the lights must withstand tougher treatment.”

Advantages of LED lighting:

- Increased lifetime of the lights.
- Reduced power consumption.
- Saves money.
- Benefits on maintenance and safety.
- Emits less heat and therefore suitable in confined spaces.
- More robust and durable than incandescent bulbs.
- May give different color without the use of filters.
- No IR or UV radiation that can be faded. (Ideal picture lighting)
- Easy creation of focused light without flickering.
- Contains unlike energy saving lamps no mercury or other hazardous heavy metals.
- Works even when it is colder than -35 degrees, unlike energy saving lamps that only withstand -25.



Click on the picture to visit the webiste of Ledgiganten!



Posted on April 24th, by Joanna in Ledgiganten, Lighting.

Difference in lighting

We have reflected on what we discussed in the interview with Anna Leckström, how important light is to us Swedes – well for all of us Scandinavians. For those of you who have never lived or visited the northern part of Europe during the autumn and winter months, from October to March, here are some examples of how light effects us.

  1. From March to October, it’s light from early morning to late evening, during the summer months it light almost around the clock.
  2. October to March it’s rather bright from around 08 am to around 15-16 pm. Up north is even a shorter time of the day. We live then in the dark for six months a year. That means we go to work in the dark, when we then go home it’s already dark again.
  3. The days when the sun does not appear, indoor lighting is the only light we receive. Do you understand that indoor lighting is our sun many months of the year?
  4. We are sensitive to light, we prefer a warmer light in compare to a cold light. We don’t understand this fluorescent light at a lot of restaurants in Southern Europe. When we go to a restaurant, we want to have a feeling we might not always get at home, candle light, cozy decor, soft sound and great service.
  5. Tired is something that we are at least 6 months a year, usually around the clock.
  6. Cold, viruses and tonsillitis, we have probably the most in the world.
  7. Every year in March, we are like bears who go out of the den, or calves coming out to pasture. We always ask ourselves – ” how did we get through this year again?”

But why are you not moving then you might think? No, we live for the fantastic fine summer days we have for 4-5 months a year. With lovely greenery and stunning summer evenings.

But it doesn’t rain a lot?! Oh yes, very much in recent years, but we have forgotten that after 6 months in the dark. ;-)

Anna Leckström “We are searching for different types of light, depending on where we live”

We hade the pleasure to interview Anna Lecktström, a Swedish designer that together with Kolbrún Leósdóttir runs the company formforyou. They have for example designed the well known restaurant Jonas in Stockholm.  Anna is also on the board for the Swedish Lighting Society. We asked her about the market for lighting and environment.

Anna Leckstrom

Regarding lighting and illumination for buildings and properties, do you think that today there is a greater demand than previously on energy saving and environmentally friendly materials?

Yes I think so , and especially if you look at the projects in a public sector, and especially then maybe municipalities and governments who have the eyes on them in a completely different way then others. Even if you always do it with your heart because you are really passionate about certain issues, but also somewhere that it should be like that, and that they must adhere to certain requirements and restrictions. This applies to both lighting and energy saving, but also other materials.  So I’m sure that there is a greater demand for it today.

Then I think it is a bit different between the public and private customers. Among individuals, there are probably a demand, but it’s a fact that the price tag of products and materials based on energy saving is a bit more expensive. Even if it comes to mind that if you choose an energy efficient light source, in a longer term you have saved the extra money it cost at the purchase of the product. Try to justify it from a longer term perspective, than a short term.

In Sweden, one is more aware of what you do today, you are thinking of food waste, but also more and more about wich material to use, and buying more organic food etc. We are about to become more aware of what we use.

Yes definitely, and I think we had this “green thinking” influence about 10 years ago. But then it didn’t really bloom. But now, I really think it has done that, and people are more aware of everything, regarding what we’re talking about, but also in terms of organic food, locally produced and so on. So I think there is a realization today, then we have not come all the way and this kind of products are still more expensive , which means that for example a family with children that dosen’t have a big monthly income, of course not only can buy organic products for example.

If you then as a designer and as someone who will do a room attractive, with the idea of ​​energy saving and environmental awareness. Do you get inspired by such kind of challenge or are you thinking that  it is too difficult and complicated?

I definitely think it’s inspiring ! I would see it as a challenge to try to get the customers to see the benefits. Today, people are talking a lot about for example sponsor a child or similar and  many companies use it in their marketing. I think that it’s also a way to push in interior designer projects . If  you can get the customer to understand that they not only do something good, they are also saving the energy and the environment etc. But if they are still doubtful, get them to understand how they can use the things they do for a good cause  in their marketing. Many companies are doing it and it becomes a part of their “this is us, we take a position.” So I think that’s a good push point too, at least when we ‘re talking business and public settings, to get them to choose energy saving materials and products.

If you then get to think freely, what do you see within the market for lighting, but also if you miss something within design, function and  attribute?

Yes, lately people here are talking a lot about LED.  A lot has changed and the LED seems to become the new standard. But what I often find with the LED, even thou it’s getting better and better and all products including LED are dropping in price,  is that I still think there is a gap between technological solutions and energy saving LED models, versus what we ‘re talking about with a warmer light. And then if you then go back to a traditional incandescent. The geography plays a major role in this. Here in the north we have a cold climate, it’s winter and it’s dark six months of the year. Here we want to have a warm light. In compare to if you for example travel to southern Europe and enters a restaurant and then it’s like, fluorescent lamps. That’s something else that we don’t seek. And, I think one would need to work more with the LED, in question for it to be easier to aim or make it warmer, so that it gets a more humane light and becomes more accessible.

Another thing that I’m thinking of is more of a product reflection. It already exists, but I have not found any one that I think is particularly good looking, if you choose to go on the aesthetic. And it is rechargeable, smaller luminaries. If you’re imagining a restaurant, you are assuming that there will be candlelights, and that’s fantastic. But it also means a certain risk with candles and if it then would be some type of development of a small luminaire that still gives this small, almost intimate light, but would be rechargeable. Then it would be some type of docking center so that you could just pick them up and set out on the tables, just as you would tune out a candle. I’d like to see this in environments such as restaurants, cafes and bars.

If you let your imagination run free and think of something that would be useful for illumination in the future. What do you think of then?

One thing that would be interesting to explore more, is the Tunable Light that is being talked about a lot at this moment, it  means that in a single luminaire, in a single light source, we can have different color temperatures. In the same light source , the light can go from for example cold to warm. Then you can control the type of light temperature that you want. For the chosen purpose. Because if we go back to the bars and restaurants, daytime , then you might want a type of light, the evening another type. Spring, Winter another and then think of if you could combine it into a single light source. It would be very interesting if one could develop luminaires for that purpose.

And then also the issue of daylight in Sweden. It has of course also a lot to do with that we live in a very dark country. And that we need daylight to feel good, and you lose so much of the light in a room, if you will just step away at 1 meter from a window, so I also believe there is still a lot to do with the daylight illumination.

Another thing I think you see more and more also are these control systems, one well known company is KNX . The concept is advanced, where you can control all the lighting activity in a room. And you see this more and more also for home interiors. One might ask why it would be good? But just think of being at home and knowing that you’ve forgot to turn the light off in the kitchen, but your’re sitting in the living room watching television and don’t want to get up and turn the light off . Imagining then that you have this kind of control, it can be linked to a smartphone, a tablet , etc. so you just switch off  the light that way. This is also a product in this segment that will be developed much more,  it will be much easier and user friendly for everyone.


Thank you so much for the interview Anna! To visit the website formforyou, click  here. For their fan page on Facebook, you follow this link and to visit the Swedish Lighting Society, click  here.

With that said, we wish you all a Happy Easter!

The Swedish Lighting Society

In Sweden there is a society for lighting products, called Svenska Belysningssällskapet.

This society aims to increase the knowledge, creativity and development within lighting and to enhance the understanding for the importance of the light for the overall environment.

It’s a non-profit association that arranges meetings, lectures and discussions regarding actual subjects.

They have around 500 members.

We encourage those of you who have an interest in this, to join the society. Are you interested? Click here.



Posted on April 14th, by Joanna in Energy saving, Lighting, Media.

RecycleLED on Facebook

Now we are up and running on Facebook as well. Follow us there for the latest news. Updates about the blog will also be announced there.

We hope you all have a nice weekend! And don’t forget to recycle!


 RecycleLED (click on the photo)

Good knowledge about recycling for everyone

It might seem tricky to deliver information about these kind of topics in a creative and engaging way. It might seem like recycling for example, can be something complicated and not so interesting. But it’s actually the other way around if you look at some good examples.

Sweden is a country that is cutting edge in working with questions about the environment, and the waste management is one of the things they are good at.  There are many websites to visit for good information about recycling, and we will write much more about that further on.  But in this moment,  there is one in particular we find very interesting.

Sopskolan (The school about garbage) is a website for kids. But we can all learn a lot regarding recycling, in a fun and creative way!

For example will you learn about:

- What’s happening when we are recycling materials

- Why is it important to recycle?

- How much energy are we saving when we are recycling – through a fun quiz!

And the truth is that there is a lot to learn, things we didn’t know are given to us in a fun and learning way. Furthermore, the website is customized for teachers.

Make a visit! Now you don’t have any excuse not to learn more, and you can in a fun and creative way teach your kids.

Good luck and many thanks to Avfall Sverige for making this website!


You will observe that the website unfortunately only is in Swedish. But we think that you, by using google translate, writing the link of the website,  can be able to read the information in English also. 

Mr. Led on Instagram

Don’t miss out on the story of Mr.Led, follow RecycleLED on Instagram and follow the search for Mrs. Led.


More love to the people!

The Guardian: “Superior lighting design”

The prestigious newspaper The Guardian published in February this year, an article highlighting various initiatives around lamp designs with less impact on the environment including the RecycleLED luminaire, ReadySet from designer Mike Lin, GravityLight and Liter of Light – also known as the Solar Bottle Bulb.

06 Ona Transp Lamp

Signed by renowned journalist Martin LaMonica (@mlamonica), a specialist in energy, technology and business, the article explains the RecycleLED’s features, and how the light fixture consists of a series of cubes made from recycled PET, the plastic used for bottled water and soft drinks.

The cubes can be rotated on a stem to alter the light direction and consumers can choose how many cubes to include. In addition to choosing recyclable materials, the product was designed so it can be assembled with clips rather than screws, making it easy to disassemble and recycle when the led lamp doesn’t work anymore.

The original article can be found here.

Emilio Cubillos Gimeno: “I would use PET as a material”

On this blog we will publish interviews we are making with people with different knowledge, like for example, architects, interior designers, researchers, manufacturers etc.  Regarding their knowledge of the market and their job titles we find it interesting to know their thoughts and opinions.

First out is Emilio Cubillos Gimeno, a Spanish architect working for the firm Jaime Sanahuja Asociados in Valencia. A firm that since its establishment in the late 80′s, has based their projects on criteria’s of quality, innovation and creativity, with the objective to match  the level of architecture in Valencia with the best Spanish and international architecture.

We asked him about his thoughts regarding lighting products, and his experience as an architect working with lighting materials and design, when constructing properties and buildings.

His opinion is that the demand for energy saving products is broader today than before, regarding the increasing energy prices in Spain, and that the awareness of the environment not yet has a part in it. Therefore, he don’t think that the customers generally find it possible to pay more money for products where values like reuse, recycling and energy saving has been taking in to account.

With that said, a lot would have to do with the financial situation in Spain. “People seek the maximum possible economy savings at the expense of all ethical, moral or whatever you call values, including the environmental aspects”, he says.


When asking him what he are missing in the area of lighting products, he answers “luminaries with wireless controls to avoid the tangle of wiring that occurs on walls and ceilings“. The different types of Lutron systems, that already exists on the market, he also believe will be a part of the future lighting systems.

Finally, we wanted to know if he knows about the PET material, as you will know as a material commonly used to contain soft drinks. We think it’s a very interesting material, partly because it has a lower environmental impact than for example aluminium, and because  it’s a recyclable material. Emilio knows about the material and sees no reason why not using it in his work, particularly since he has an interest for recyclable materials.

We give our thanks to Emilio for his time and thoughts. Visit the architect firm here.

The Zero Waste Home Family

Recycling is an important thing and something each and everyone can do to contribute to a well being earth.

The Johnsom family has really taken it to a higher level. They are living in a Zero Waste Home. They don’t have any garbage, not even a dustbin, thus they don’t need one.

Find out here below in this short video how they are living, and trust us – it’s worth your time! Find inspiration to start with your own recycling as well. According to what their experiences and thoughts are, and how it looks in their home, we can’t more than think that they live a much more happier and healthier life now.

And who knows, why wouldn’t the next step for them be a home with eco-lighting products?

To learn much more about how you can do, visit their Facebook page here  and their blog you’ll find here.

Recycle more!

Welcome to our blog!

Energy saving and Recycling are subjects that are more actual then ever concerning our world´s environmentally problems and economy. We need to be more aware of the consequences our actions have and bit by bit contribute to make it better.

Lighting and energy saving are topics that are actual regarding the increasing energy prices. And what if recycling would be the core? Electricity and lighting are essential to our daily life and crucial to our existent. And what if then, the products would be recyclable and kind to the environment at the same time?

A win-win situation don’t you think?

We think so, and this blog aims to bring up the discussions and news around these subjects and try to make it reasonable to everyone. Information about lighting products, energy saving and recycling will be a major part of it.  As you might have seen the main page of this website, we think that the market is ready for a product that has these three qualities. You will get more info about the product along the way.

Follow us on the journey, bringing lighting, energy saving and recycling together! You will think it’s interesting and fun – trust us! We will share news, information and thoughts about these subjects.