RecycleLED is now available online!

The RecycleLED luminaire is now available online!

It´s in stock and ready for you to enjoy this luminaire made out of 100% recyclable pet material, with a modern design, multifunctional and environmentally friendly.

Don´t hesitate! Visit the online store here. 

For more information, videos of the features and dismounting –> click here.


RECICLELEDbaner copia




Posted on November 6th, by Joanna in Ecolights, Lighting, Media.

How is it going Mr.Led?


Revolutionary LEDs

The MIT Technology Review published on June 13, an article regarding a new revolutionary area for LEDs. We´ve been spoken about how much you can save by changing your normal bulbs to LED, and this article report an area we haven´t thought of. The Greenhouse Farming. It turns out that farmers have been afraid of the high initial cost of the LEDs and the possibility of being able to recoup that, and therefore haven´t made the change from the high pressure sodium lamps. But it turns out (as you might guess) that there is no problem, in fact, they will also save a lot of money. The main reason is that the sodium lamps need to be changed every year, the LEDs only once every 16 years.

Follow the link for the whole article.

Posted on August 4th, by Joanna in Articles, Energy saving, Lighting, Media.

MRW National Recycling Awards 2014

Our luminaire RecycleLED was nominated in the category for “Best Recycled Product” in this years NRAwards. On Thursday July 3, 2014 the leading names in the recycling and waste management industry gathered at the London Hilton on Park Lane. Unfortunately, we didn’t win but we are satisfied with all the innovative projects that were presented.

Thank you NRAwards!



Recycle week 16-22 of June

This week it’s Recycle Week in the UK!

But we of course think it’s important that we all go over how we recycle, whether you live in Sweden, Spain or USA.  Country Living in UK shares a short, but good list, of some examples you can think of when you recycle:

Recycling from home helps conserve resources, saves energy and protects the environment:

Many councils are different, so find out exactly what you can and can’t recycle from your doorstep with this postcode locator.

Keep your recycling bin next to your main bin and work recycling into your routine by combining your weekly supermarket trip with  a stop-off at the recycle point.

Everyday items now have more and more labels and symbols, so here is a handy guide to decoding these – print it off and pin to your fridge.

If you’re still unsure of how to recycle certain items and packaging, visit Recyclenow.

Click here to read the post in full.


Interview with Jan Sjöwall

Jan Sjöwall started his carrier in direct-marketing and logistics. In 1988. For 21 years he was in leading positions in the Kinnevik Group.

He founded TV-Shop which became Europe’s largest home shopping company with activities in 16 countries. He also pioneered E-commerce with CDON, which today is a listed company in Sweden and a leading Scandinavian E-commerce group. He was appointed CEO for Metro International in 1998 with one task, to build the most read newspaper title in the world, a goal that was fulfilled a few yeas later.

After the IPO 2000 he continued as Senior VP to expand Metro to Asia, Latin America and Russia and hence made the successful franchise concept that Metro now use.

When quitting Kinnevik 2009 he decided to work with start-ups in sectors where new technology brings new opportunities. LED-lighting is one of them. And he founded the Swedish Aaxsus, that is engaged in the development and marketing of LED products. The company is an importer and developer of LED light sources and its drive electronics.

We have had the opportunity to ask him about the lighting sector and as we thought, he had some interesting views and perspectives to add.


How would you say that the lighting sector has developed during your years working in the sector?

Like most tech sectors in its beginning the development is very fast. We early determined that Aaxsus chance as a small player in a global market is to have know-how and early adopt new components as well as constantly challenge the existing designs and try to improve them. As a small manufacturer with short series we can apply the latest technology and bring it to market faster. We located the company to Lund which can be compared as the “Silicon Valley” of Sweden, in order to get easy access to resources in R&D. Most development by the industry so far has been to save energy, and to resemble the light quality we been used to. Making light which looks and behaves like the old bulbs, dimability etc. The next phase will be to use all the new possibilities the LED technology brings.

Is there a greater demand today to continuing progressing the lighting sector, does it develop faster than before?

Still there is a learning curve by consumers and business customers regarding LED. Most consumers still believe that the light is measured in Watts since a 25W old lamp has weaker light than a 60W.

The knowledge about how light affects health and well being is not known as well as the possibilities. It’s quite recently the third receptor in the eye that triggers physiological processes was discovered (2002). Currently cutting edge research is made in this field, which we hope will lead to new insights and new products, which improves peoples life.

We have heard a bit about Smart lighting, can you tell us what it is and how you are working with it?

Smart Lighting is a wide description of lighting systems that deliver more than the usual “opposite to darkness”. It includes practical solutions such as remotely control and preset your home to the possibility that light itself can carry information with terms like “Internet of everything”, collecting “Big Data”, and now also systems to deliver a light which contributes to well being and prevention of medical problems. Aaxsus is one of the founding members of Inside Light which is an organization with the objective to interlink the latest research with companies and users.

Hence we are working very close with Lund University. Currently our MD for instance is engaged in a research project, started on Aaxsus initiative which shall result in a more effective light for schools and offices.

What other tendencies/trends would you like to see within the sector? Is there something that you miss?

I think the government shall take a larger responsibility to educate the market, by for instance by consumer information about LED. They can also help R&D by making innovation tenders for practical applications, instead of just buying old tech “safe” solutions. This will challenge manufacturers of both components, lamps and lighting systems and hence help to create the future market.

Thank you so much Jan, to visit the website of Aaxsus click here.

Green Week Conference 3-5 June 2014

“The 2014 edition of Green Week, the biggest annual conference on European environment policy, will take place from 3 to 5 June at The Egg Conference Centre, Rue Bara, in Brussels.
The theme will be Circular Economy, Resource Efficiency & Waste.

Green Week is open to the public and participation is free of charge. Green Week also has an area for exhibitors and satellite events take place all around Europe.”

Don’t miss out on this opportunity! As we can’t participate in Brussel we will partake in the satellite events that will be hold across Europe.

If we would be able to be in Brussels, we find the Side Event  “Ecodesign as a Tool for Resource Efficiency and Circular Economy”  especially interesting.

To find out more about the Side Events click here.

To see the program for the Satellite Events, click here.


China takes a step forward

For the first time in 25 years, the Chinese legislature has voted in favor of changes to its environmental policies.
We think its a very good step forward towards a much better climate in China.  Let´s just hope they really go through with it.

To read the article, click here.

Recycling creativity signed by Coca Cola

To engage and encourage people to think different, you need to be innovative and creative. It might sound easier than it is. As human beings we tend to do what’s most comfortable for each and everyone of us, it’s normal. That requires some creativity from the companies that try’s to make a difference. And the sensation then if they succeed, tremendous.

We couldn’t be more exited about the latest innovation from Coca-Cola! Bangladesh and the city Dhaka, has a huge waste problem. To raise awareness about the importance of recycling, Coca-Cola together with the local advertising agency Grey Dhaka, came up with the “Happy Arcade” game. Instead of inserting coins in the machine, the passers put in empty Coca-cola bottles.

Find out how it went in the video below and give it up for Coca-Cola in their job with energy saving and recycling!

Why do we need to recycle?

We are saving a lot of energy if we recycle. This is a fact that Avfall Sverige writes about and answers the question of why. And it doesn’t take a lot of effort from us to choose to recycle. To choose to sort out cardboard, plastic, aluminium, cristal etc. To choose to sort out electronic material, batteries and bulbs.

We have in 10 years, doubled the recycling in Sweden and that’s good. But we can do better and we can work for that other countries follow our good example.

Just take these examples on the benefits of recycling:

  1. It saves 95 percent of energy if you use recycled aluminum than when using new material.
  2. In Sweden we use 300 million tea lights every year. If we would recycle all containers, we would save 1,000 tonnes of carbon dioxide.
  3. From 1 ton of cell phones, 1 kg of silver, 300 grams gold and 100 grams of palladium are recycled.

Think of what you can do to contribute, with small efforts you can do a lot!